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Blog
When Is The Last Time You Checked Your FAQs?
5 Reasons why hotels should implement Guest Messaging Software
Direct Bookings vs. OTA's: The Differences and Similarities
Creating Personal Experiences: 5 Simple Ways To Make Guests Feel Like Royalty
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When Is The Last Time You Checked Your FAQs?
A company's FAQ page is one of the most important pages on a website. This page can help boost your sales and conversions when used effectively and given proper attention.
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5 Reasons why hotels should implement Guest Messaging Software
Increasingly, communications are taking place not by phone, by email or in person but through messaging apps like WhatsApp, Facebook, Instagram, and of course, SMS.
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Direct Bookings vs. OTA's: The Differences and Similarities
Finding the balance between direct bookings and OTAs has been a very delicate juggling act since the rise of online travel agencies in the hospitality industry.
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Creating Personal Experiences: 5 Simple Ways To Make Guests Feel Like Royalty
Customer service is one of the most important factors in the hospitality industry. Creating relationships with your guests builds a foundation of loyalty.
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Why Hotel's Revenue and Marketing Managers Should Work Together
The best businesses and companies thrive on collaboration and teamwork. It's crucial for your Revenue Manager and your Marketing Manager to work together.
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How to Keep Your Hotel’s Google My Business Listing From Being Hijacked
A well-maintained Google My Business listing can improve your visibility for local search terms and help you effectively present your hotel to potential guests.
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Campaign Measurement: How do we know what works and what doesn't?
With websites now being a vital part of the consumer's journey towards booking in your hotel, it is essential to determine the effectiveness of your digital marketing efforts.
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Internal and External Collaboration: How We Make Sure That Everyone Works Together
With over 15 years of experience in the hotel marketing field, Booking Success has mastered the process of building great and personalized relationships with our clients.
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What can hoteliers learn from the Thomas Cook collapse?
While travelers search for answers and refunds after Thomas Cook went into liquidation, many hotels and resorts who depend on Thomas Cook tourists are worried what will happen to them.
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How Frequent Discounting Can Negatively Impact Your Ideal Guests
Although reducing your rates may be a good strategy to fill up your hotel's occupancy, constantly giving out discounts may have a negative impact on your business.
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10 Things To Look Out For On Your Website and Booking Engine
Today's travelers want a hassle-free booking experience with the accessibility and convenience of being able to book their accommodations even on-the-go.
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How Adding Value Instead of Discounts Can Increase Your Direct Bookings
As consumers, guests are always looking for more value for their money. It makes sense that in order to increase your number of direct bookings, you should add more value to guest bookings over bookings offered by OTAs.
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3 Reasons Why Your Hotel Should Hire an External Marketing Specialist
Running a successful hotel enterprise is no walk in the park. When it comes to marketing, full focus is needed to be able to run an effective campaign.
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5 Tips To Avoid Your Direct Bookings From Hitting Rock Bottom
Most hotels would love to have 100% of their bookings be direct without having to pay commission to anyone. Often the best balance comes from direct bookings being on par with OTA bookings.
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The Insider Hospitality Secrets of Influencer Marketing
Working with social media influencers is one of the hottest new ways to affect your potential guests’ buying decisions and create high-quality content for your boutique hotel or resort without the excessive costs of most marketing efforts.
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How to Keep Your Hotel’s Brand Consistency At A High Quality
Having a strong brand for your hotel has a lot to do with establishing a good relationship with your target audience. An instant and long-lasting connection between you and your consumer should be the end result of successful hotel branding. To help you achieve this, we have listed a few helpful tips below.
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How To Choose The Right Images For Your Hotel
With countless online resources made available every day, plus your hotel's own photo library, not to mention guest's photos of your property, how will you know which photos to exhibit on your marketing platforms? Here are some basic guidelines that could help you achieve the best hotel photos.
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How to Have Fun Executing your Influencer Strategy
By now, any good marketer should know the importance and relevance of influencer marketing in today's branding world. The influencer marketing industry has significantly grown over the past couple of years and companies big or small all over the world have been utilizing this marketing strategy to elevate their brands.
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How Smart Hotels Manage Their SEO
SEO or search engine optimization refers to a set of processes by which a website is improved to rank better in relevant searches. Basically, SEO is anything you do to make your website more likely to show up when someone searches for words or a phrase related to it.
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Stop Searching: Here are the 5 Best Image Sites for your Hotel
The overall tone and sophistication of every hotel website relies on its look and no doubt, the images featured. Every post on your blog requires visuals that will correspond to the article and your hotel's aesthetic. Searching for copyright free images is a tedious and time-consuming task. Therefore, a creative pool of people has come up with websites that provide you with royalty-free images for this very reason.
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Hotel Photography Do’s and Don’ts
Hotel images play a large role in converting mere browsing to actual bookings. The photos you choose to represent your property should ignite the imagination and entice the senses of potential guests. These photographs set the tone of your guest's expected experience.
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How Images Can Impact Your Guest's Booking Decisions
Consumers these days rely heavily on visuals to influence their buying decisions. In fact, a large percentage of consumers will patronize an establishment or product based on how they look in photos. Social media is now all about sharing curated images of memorable experiences.
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How To Get Great Reviews Through Guest Satisfaction
As hotel operators, it is vital to understand that catering to customer needs and expectations are crucial in running a successful business.
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Everything You Need to Know About Content Calendars
Hotel content marketing has many working elements that each play a part in ensuring your online content strategy operates like a well-oiled machine. With different channels such as your website, email, and social media, deciding on the amount of content you are publishing during a set timeframe can be a tedious process. To keep your process organized and strategic, a detailed content calendar is key.
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How to Use Influencers to Boost Your Hotel Marketing Strategy
Marketing wizard Seth Godin once said “People do not buy goods and services. They buy relations, stories, and magic.”
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How to Choose the Right Keywords for Better Ranking
Appearing on the first page of Google search results is a top goal for any hotelier. To achieve this you should understand the systems of hotel SEM (Search Engine Marketing), which embraces SEO techniques. Knowing your search engine marketing basics gives you knowledge and techniques on how to make your hotel website generally more visible on the internet.
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How Ad Templates Can Save You Time (And Money)
Today's marketers know the intrinsic value of using ad templates for marketing content. Aside from being a helpful starting point, using templates saves time, energy and money.
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Why Poorly Designed Ads Will Cost your Hotel a Fortune
Ads have been a part of everyone's lives since we can remember, whether people are conscious of it or not. If there are consumers, there is advertising. With hotel web marketing and digital advertising being as big as it is today, it is important to identify the good ads from the bad ones and know the disadvantages that poorly designed ads can bring.
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How a Poorly Designed Website Can Cost Your Hotel a Fortune
Think about the times when hotel advertising relied mostly on brochures. Brochures served as a window to your amenities, rooms, and services offered and was an essential sales tool in getting guests to book in your establishment. But when brochures were too text heavy, had outdated photos and were poorly printed, the brochure went from a sales tool to sales repellent.
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Why Using an Ad Design Template Works
Hotel web advertising comes in many forms. The idea of using a template for this can stir up some discomfort because of the notion that your ads might get lost in the sea of the internet by looking like every other advertisement online.
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The Best Way to Find Quality Influencers for Your Hotel
Influencer marketing has fast evolved into an effective and profitable marketing channel for brands all over the world. This is a great way to get your brand in front of your target audience with a more authentic voice. However, this marketing strategy only works if you find the right influencers to represent your hotel.
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How To Elevate Your Hotel Website With Organic 5 Star Reviews
In today’s digital age, everyone who pays a visit to your hotel is a potential critic. Guests have the power to reach a wide audience, and their reviews can have a significant impact on your revenue.
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How To Spend Less Time On Guest Complaints
In the hospitality industry, complaints happen inevitably. The key to running a great business is to take care of the guest by listening to the complaint, and resolving it, to ensure a happy customer as well as to spend less of your time dealing with guest complaints.
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How Good and Bad Reviews Can Affect Your Hotel’s Reputation
Users are increasingly leery of the information on social media.
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How Influencers Can Fill Your Hotel and Make You Look Like a Rockstar
In the simplest terms, influencer marketing is like a hybrid of old and new marketing tools, taking the idea of the celebrity endorsement and placing it into a modern day content-driven marketing campaign spearheaded by "influencers".
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