A well-maintained Google My Business listing can improve your visibility for local search terms and help you effectively present your hotel to potential guests.

With websites now being a vital part of the consumer's journey towards booking in your hotel, it is essential to determine the effectiveness of your digital marketing efforts.

With over 15 years of experience in the hotel marketing field, Booking Success has mastered the process of building great and personalized relationships with our clients.

While travelers search for answers and refunds after Thomas Cook went into liquidation, many hotels and resorts who depend on Thomas Cook tourists are worried what will happen to them.

Although reducing your rates may be a good strategy to fill up your hotel's occupancy, constantly giving out discounts may have a negative impact on your business.

Today's travelers want a hassle-free booking experience with the accessibility and convenience of being able to book their accommodations even on-the-go.

As consumers, guests are always looking for more value for their money. It makes sense that in order to increase your number of direct bookings, you should add more value to guest bookings over bookings offered by OTAs.

Running a successful hotel enterprise is no walk in the park. When it comes to marketing, full focus is needed to be able to run an effective campaign.

Most hotels would love to have 100% of their bookings be direct without having to pay commission to anyone. Often the best balance comes from direct bookings being on par with OTA bookings.

August was another busy yet productive month for our team. This last month, Booking Success traveled from Curaçao through Trinidad & Tobago to both Barbados and Dominica. We met many hospitality professionals and discussed their personal challenges.

In a partnership with the Anguilla Hotel and Tourism Association (AHTA), Booking Success hosted a successful seminar on hospitality marketing trends on July 24th.

Barbados has been a good host to us. During our visit, we enjoyed some exquisite food, met some very welcoming people, and found ourselves being fascinated by the wonderful nature on the small island.

Booking Success was recently invited by The Bonaire Hotel and Tourism Association (BONHATA) to participate in their seminar ‘Hospitality Marketing Trends in 2019’ which was held on Monday, June 17th.

Working with social media influencers is one of the hottest new ways to affect your potential guests’ buying decisions and create high-quality content for your boutique hotel or resort without the excessive costs of most marketing efforts.

Having a strong brand for your hotel has a lot to do with establishing a good relationship with your target audience. An instant and long-lasting connection between you and your consumer should be the end result of successful hotel branding. To help you achieve this, we have listed a few helpful tips below.

With countless online resources made available every day, plus your hotel's own photo library, not to mention guest's photos of your property, how will you know which photos to exhibit on your marketing platforms? Here are some basic guidelines that could help you achieve the best hotel photos.

By now, any good marketer should know the importance and relevance of influencer marketing in today's branding world. The influencer marketing industry has significantly grown over the past couple of years and companies big or small all over the world have been utilizing this marketing strategy to elevate their brands.

SEO or search engine optimization refers to a set of processes by which a website is improved to rank better in relevant searches. Basically, SEO is anything you do to make your website more likely to show up when someone searches for words or a phrase related to it.

The overall tone and sophistication of every hotel website relies on its look and no doubt, the images featured. Every post on your blog requires visuals that will correspond to the article and your hotel's aesthetic. Searching for copyright free images is a tedious and time-consuming task. Therefore, a creative pool of people has come up with websites that provide you with royalty-free images for this very reason.

Hotel images play a large role in converting mere browsing to actual bookings. The photos you choose to represent your property should ignite the imagination and entice the senses of potential guests. These photographs set the tone of your guest's expected experience.

Consumers these days rely heavily on visuals to influence their buying decisions. In fact, a large percentage of consumers will patronize an establishment or product based on how they look in photos. Social media is now all about sharing curated images of memorable experiences.

As hotel operators, it is vital to understand that catering to customer needs and expectations are crucial in running a successful business.

Hotel content marketing has many working elements that each play a part in ensuring your online content strategy operates like a well-oiled machine. With different channels such as your website, email, and social media, deciding on the amount of content you are publishing during a set timeframe can be a tedious process. To keep your process organized and strategic, a detailed content calendar is key.

Marketing wizard Seth Godin once said “People do not buy goods and services. They buy relations, stories, and magic.”

Appearing on the first page of Google search results is a top goal for any hotelier. To achieve this you should understand the systems of hotel SEM (Search Engine Marketing), which embraces SEO techniques. Knowing your search engine marketing basics gives you knowledge and techniques on how to make your hotel website generally more visible on the internet.

Today's marketers know the intrinsic value of using ad templates for marketing content. Aside from being a helpful starting point, using templates saves time, energy and money.

Ads have been a part of everyone's lives since we can remember, whether people are conscious of it or not. If there are consumers, there is advertising. With hotel web marketing and digital advertising being as big as it is today, it is important to identify the good ads from the bad ones and know the disadvantages that poorly designed ads can bring.

Think about the times when hotel advertising relied mostly on brochures. Brochures served as a window to your amenities, rooms, and services offered and was an essential sales tool in getting guests to book in your establishment. But when brochures were too text heavy, had outdated photos and were poorly printed, the brochure went from a sales tool to sales repellent.

Hotel web advertising comes in many forms. The idea of using a template for this can stir up some discomfort because of the notion that your ads might get lost in the sea of the internet by looking like every other advertisement online.

Influencer marketing has fast evolved into an effective and profitable marketing channel for brands all over the world. This is a great way to get your brand in front of your target audience with a more authentic voice. However, this marketing strategy only works if you find the right influencers to represent your hotel.

In today’s digital age, everyone who pays a visit to your hotel is a potential critic. Guests have the power to reach a wide audience, and their reviews can have a significant impact on your revenue.

In the hospitality industry, complaints happen inevitably. The key to running a great business is to take care of the guest by listening to the complaint, and resolving it, to ensure a happy customer as well as to spend less of your time dealing with guest complaints.

Users are increasingly leery of the information on social media.

In the simplest terms, influencer marketing is like a hybrid of old and new marketing tools, taking the idea of the celebrity endorsement and placing it into a modern day content-driven marketing campaign spearheaded by "influencers".

It only takes one bad experience to create a negative dent on your hotel's progress and reputation. What may seem like a harmless complaint can make huge ripples if it isn't resolved professionally and adequately.

Customer loyalty in the hotel industry plays a vital role in the survival and credibility of your business. In the hospitality world, a word of mouth recommendation or a positive review on Tripadvisor and social media can increase your occupancy rate and financial success.