Discovery with Alexander has helped us open our eyes to think clearly about the important aspects of marketing for our resort that we weren't really paying enough attention to. We were also able to dive deep and really figure out who our ideal guests are and how we can best reach, engage and convert them.

Since completing Discovery, we have started our online strategy and marketing in close collaboration with Booking Success. We have bi-weekly meetings with Cindy, which are always fun and lighthearted, but also helps to keep us sharp on all the tasks that need to be attended on both ends. Because of these meetings, we were also able to kick-start all our campaigns and content strategy in record time.

Aside from reducing a lot of costs from marketing efforts that were not producing results, we have also seen dramatic increases in website traffic, engagement, and interest in our resort within the first 2 months of working with them.

We are excited to continue this journey and look forward to achieving the objectives we defined in Discovery.

The discovery phase forces you to look much closer and in-depth into the “how & why” guests are booking your property.

It gives you very interesting insights for an online marketing strategy, but also to arrange your operations much more specified to the wishes and needs of your guests.

It was for us a true “discovery”.

We just finished the first stage of our collaboration with Booking Success, the so-called “discovery phase” which consisted of three very inspiring sessions.

Alexander asks just the right questions to gain insights into your company, your vision, your target groups and target markets. During fun and interesting sessions, Booking Success offers great insights into your own USP’s, your company’s position, and possible improvements. They provided us with a detailed marketing proposition on where our company stands now, where we want to go, and plans on how we’re going to get there.

Our next step is to jump into the “execution phase” with Booking Success, which makes me feel both relieved and excited at the same time!

“After having checked the results of other hotels working with Booking Success and realizing the great job they were doing for them, we decided to work with them and are very happy about that decision because results have been very good in a very short time.

The first step was the Discovery process, which was very interesting and exciting because we could pay attention to things that we did not or just ignored. This process helped to identify the line we were following, besides deciding where we want to go. During Discovery we have identified what segments and market we want to target instead of being targeting everything and everywhere.

For our hotel and team this means we can rely on a proven professional company to run our online sales and marketing strategy while we are dedicating our efforts to other important tasks and the operation.”

To be honest my expectations were moderate because there are not many tourists coming to our island that we can point in the right direction in the first place. But I talked to Alexander through a referral and invited him to come to St. Eustatius. Interacting with Alexander immediately gave me the confidence in their program and the team behind Booking Success.

However, this did not change the issue at hand previously mentioned. So Alexander opted to just include destination marketing for St. Eustatius in general as a side project to the Booking Success task for our individual property. For me, this was the answer I was looking for and exactly what we needed to do.

If you really want things pointed out and have an itch for sharp-edged-analysis to your online marketing challenges, including the ones that you don’t even know you have, I might suggest you give these guys a call!

“We have had the pleasure of working with Alexander Galarraga of Booking Success. We found the whole experience very interesting.

During our ‘discovery process’, Alex made us think about things that we hadn’t really focused on before or that we had pushed aside. He energized us with great clarity, humanity, warmth and humor. We left each session feeling inspired and filled with numerous ideas.

Ultimately, it was an experience that forced us to get off the beaten track!

Booking Success helped us gain valuable insights into our content strategy and web stats. The outcomes and recommendations of these sessions have helped us identify which areas to focus on in order to grow our business.”