01

Mix it up

Create a basic shot list to serve as a guide on which features of your hotel you would like to highlight. Let's say you want to show your hotel restaurant. Get a wide-angle shot of the best spot in the restaurant so the entire dining hall is seen in one view, but mix it up by doing close up shots on details like table setting, centerpieces and even taking portrait shots of the same spot from different angles. The gives potential guests a more detailed idea of your property.

02

Highlight attractive features

Give importance and shed the spotlight on the features that make your hotel unique. This will make your property stand out and immediately attract guests who are looking for a place to have a memorable experience rather than just a place to sleep while they're on vacation.

03

Feature large images

Nowadays, the attention span of a three-year-old can match that of a 25-year-old surfing the internet. Content needs to be intriguing and eye-catching within a glance and a recent trend that has backed this up is the utilization of larger images in marketing content. Large, full-screen images have been shown to have a positive response in user experience which eventually boosts conversions.

01

Avoid over-editing

In the age of Photoshop, it gets easier for people online to tell if photos have been heavily edited. Adding heavy filters and over-enhancing the "natural light" can easily be spotted in hotel interior photography. This creates a general suspicion about your service, facilities and that your hotel won't be as attractive in person as it is in photos. Guests will not likely book at your hotel if they feel that you are hiding or covering up something.

02

Don't distort images

In the same line as over-editing, the same kind of suspicion can be drawn from images that have been distorted, for example, by using fish-eye lenses to make the space in the hotel room appear larger. Simplicity is key. Try not to overcomplicate your images and convey your property's beauty in a precise fashion.