The best businesses and companies thrive on collaboration and teamwork. While the Hotel Marketing Manager is charged with the task of connecting directly with consumers to generate demand, and the Revenue Manager controls the demand through profitable pricing strategies, it is essential to identify the importance of each role. A close working relationship between the two can help optimize your hotel's success rate.
Instead of weekly meetings and countless spreadsheets over email, a close working relationship between the two positions allows both managers to gain access to real-time information in the systems they use every day. This allows for faster and more efficient troubleshooting and analysis of the company’s development.
Selling the right package at the right price
One of the main focuses for any hotelier looking to enhance their returns from promotions and events is to properly develop the budget and pricing. Your Revenue Manager is an expert at understanding these rates while your Marketing Manager can make outstanding offers and promotions to generate a larger demand.
Revenue Managers can not only help develop and implement better pricing strategies in your hotel. By working closely with a hotel’s Marketing Manager, both managers can provide detailed and accurate demand forecasts which assist with critical hotel planning processes.
A better understanding of guest demographics
Marketing Managers are experts at understanding guest interests and backgrounds. Understanding these demographics play a huge factor in helping the Revenue Manager price hotel packages that pique the guest's interest.
Teamwork and departmental collaboration
Removing the boundaries between Marketing and Revenue Managers create improvements not just in revenue, sales and strategies but it also boosts team morale and creates a better working environment for your company.
With your revenue manager and marketing manager working closely together, their teams complement each other. Thus creating faster ways to leverage conditions, optimize revenue opportunities, and create an effective and sustainable business strategy for your establishment in the future.