SEO or search engine optimization refers to a set of processes by which a website is improved to rank better in relevant searches. Basically, SEO is anything you do to make your website more likely to show up when someone searches for words or a phrase related to it.
The hotel industry can be very saturated especially in popular tourist destinations, so when someone searches for "hotels" in your city, hundreds of results show up. This is why SEO is important: being one of the top search results ensures you will be seen by potential guests.
Here, we will be providing you with five helpful tips aimed at improving your hotel’s SEO efforts.
1. Observe your competitors
Competitor analysis has always been a necessary factor when creating your marketing strategy, and it's no different when it comes to digital marketing. This analysis provides strategic context to what your rivals offer and can be turned into a competitive advantage. By figuring out your competitors' strengths and weaknesses, it will be easier for you to create a strategy that will help you jump over the competition.
2. Research and evaluate
Create a clear description of what kind of guests you want to attract. Diligent research allows you to get to know your target audience and helps you evaluate what you will need to highlight or improve on to be able to convert these searches into actual bookings.
3. Take advantage of free Google tools
Google offers a wide selection of tools to help websites. Two of the most essential tools are Google Search Console and Google Analytics:
- Google Search Console is a tool that indexes and optimizes the visibility of your website. Basically, this is where you can track your website's search performance and get support on unresponsive pages that may lower your search ranking.
- Google Analytics tracks and reports your website traffic. Given that your website is the central hub of your digital presence, your website is the best way to give you a holistic view of the effectiveness of all the campaigns you are running to promote your hotel online. Google Analytics is a free tool that can help you track your digital marketing effectiveness.
4. Ace your content marketing
Behind every great brand is a treasure trove of valuable and relevant content. This is where you reinforce your hotel's reputation and build trust with your audience. May it be through social media channels, blogs or website material, when your leads and customers start to see that you are consistently publishing content across platforms, they will come to see you as an authority in the industry. Publishing content through third-party publications or sharing your content with influencers can also help you further build trust within your target market.
5. Prioritize user experience
Digital user experience encompasses all aspects of a customers interaction with your website. This can be achieved by creating easier navigation, clear call to action, and having seamless user flow. Putting importance on user experience will not only benefit your customers by making their booking process easier but will also deliver results for your hotel in terms of garnering more sales. User experience measures the quality interactions your customers have with your site, which in turn impacts website success and conversions.
Taking these proactive measures will improve relationships with your customers while increasing conversions and sales. By using these tips, you are able to easily and clearly improve your effectiveness in setting up and managing your hotel’s SEO. Can you use some assistance? Feel free to contact us, we'd be happy to help you.