In the simplest terms, influencer marketing is like a hybrid of old and new marketing tools, taking the idea of the celebrity endorsement and placing it into a modern day content-driven marketing campaign spearheaded by "influencers".
Influencers are non-celebrities who are active on social media and promote a certain kind of lifestyle. They're regular people who provide inspiration for you to "live your best life" and have built a reputation for their knowledge and expertise on a certain topic.
Instagram, a visual platform
Influencer marketing has quickly grown as a legitimate marketing strategy over the recent years for brands and establishments both big and small with the main hub being apps like Instagram. Instagram is a strong visual platform that showcases expertly curated travel photos in stunning locations and genuine recommendations for hotels and dining experiences with an audience of over 800 million active users a month.
According to recent studies, 48% of Instagram users recall using the app to help them pick a destination. Travel accounts have exploded in popularity with many being able to reach thousands or even millions of potential customers that would be relevant for hotels given their target market.
Compete with the larger chains
Influencer Marketing has facilitated greater competition in the market where smaller or independent hotel brands now have greater potential to compete with larger chains.
This marketing strategy can deliver 10x more return-on-investment in the digital age compared to traditional forms of marketing thus resulting in more direct bookings in a shorter san of time.
Is influencer marketing right for your hotel?
There are clear benefits of hopping on to this marketing trend. Influencer Marketing is more cost efficient than paying for billboards or adverts while having you target a specific audience with an authentic and appealing result.
Collaborating with influencers is one of the most innovative and exciting strategies to come out of the rise of social media and is something that esteemed establishments should use to stay ahead of the competition.
Final tip: Influencer marketing is just a small piece of the puzzle.
Download our 25 point hotel marketing checklist to find out which critical pieces of this puzzle you are missing.