Hotel images play a large role in converting mere browsing to actual bookings. The photos you choose to represent your property should ignite the imagination and entice the senses of potential guests. These photographs set the tone of your guest's expected experience.
Findings from a recent study by TripAdvisor state that hotels who publish at least one photo of their property see a 138% increase in engagement compared to hotels without photos. The same study finds that hotels who feature at least one photo have a 225% more chance of receiving a booking inquiry. With these statistics in mind, visual content clearly contributes to your hotel's online success.
Check out our tips below to find out the do's and don'ts for your interior hotel photography.
1. Mix it up
Create a basic shot list to serve as a guide on which features of your hotel you would like to highlight. Let's say you want to show your hotel restaurant. Get a wide-angle shot of the best spot in the restaurant so the entire dining hall is seen in one view, but mix it up by doing close up shots on details like table setting, centerpieces and even taking portrait shots of the same spot from different angles. The gives potential guests a more detailed idea of your property.
2. Highlight attractive features
Give importance and shed the spotlight on the features that make your hotel unique. This will make your property stand out and immediately attract guests who are looking for a place to have a memorable experience rather than just a place to sleep while they're on vacation.
3. Feature large images
Nowadays, the attention span of a three-year-old can match that of a 25-year-old surfing the internet. Content needs to be intriguing and eye-catching within a glance and a recent trend that has backed this up is the utilization of larger images in marketing content. Large, full-screen images have been shown to have a positive response in user experience which eventually boosts conversions.
1. Avoid over-editing
In the age of Photoshop, it gets easier for people online to tell if photos have been heavily edited. Adding heavy filters and over-enhancing the "natural light" can easily be spotted in hotel interior photography. This creates a general suspicion about your service, facilities and that your hotel won't be as attractive in person as it is in photos. Guests will not likely book at your hotel if they feel that you are hiding or covering up something.
2. Don't distort images
In the same line as over-editing, the same kind of suspicion can be drawn from images that have been distorted, for example, by using fish-eye lenses to make the space in the hotel room appear larger. Simplicity is key. Try not to overcomplicate your images and convey your property's beauty in a precise fashion.
Honesty and accuracy go a long way when giving your potential guests a preview of your hotel. Visuals are a powerful tool to use to enhance your bookings but it is essential that these visuals don't create unrealistic expectations among your guests. Everything you showcase online must match what they will see offline. The time and effort put into meticulously curating your online photo gallery and matching it with your hotel's aesthetic will lead to more bookings and great reviews.
Feel free to contact us if you could use some more tips and advice on how to attract potential guests using your website and marketing platforms.