Hotel content marketing has many working elements that each play a part in ensuring your online content strategy operates like a well-oiled machine. With different channels such as your website, email, and social media, deciding on the amount of content you are publishing during a set timeframe can be a tedious process. To keep your process organized and strategic, a detailed content calendar is key.
Struggling to keep track of your publishing schedule?
One of the biggest challenges of developing a strong online presence is finding the ideas for posts, followed by the lack of time to write and publish on a regular basis. In its most basic form, a content calendar is a schedule of what you'll publish and when you'll post it. It spans different platforms, so you could use one to plan your social media marketing, email marketing, or both. Your content calendar is a framework for the ongoing information you want to tell your potential clients. When you take a bigger view of your social media or email marketing output, you can pencil in your ideas and strategies and tweak it as you learn more about what works best.
Content is Key
Content is very important. However, there are many factors that play into a successful post. Elements such as a call to action, author, image, campaign and date you intend on posting each piece of content, help keep your content organized, on track and focused. They help you visualize each aspect of every post you intend to publish in one place so you aren’t leaving out any content for major campaigns. Creating a calendar that runs for a month, a quarter or even a year gives you the advantage of a “birds-eye” perspective of your online communications.
Stay on Schedule
Content calendars allow you to plan ahead and stay on schedule. A good hotel marketing manager is a very busy individual, it can be easy to lose track of social media and blog posts. But this kind of error compromises the consistency of your brand. Having a content calendar lifts this weight off as you can schedule posts and create content in advance and set the date when it needs to be published.
Establishments often experience less than ideal results with their content marketing because of a failure to set aside time or to find ideas. It is essential to set up your content calendar in line with your strategies, content deadlines, some ideas for titles and formats, and tasks allocated to various people. Key messages which you want to incorporate in the content should be highlighted to avoid losing sight of their importance.
Review the calendar constantly and keep it flexible to new ideas and campaigns. Your content calendar will be a valuable tool to help keep your content development on track. Soon, you can enjoy the benefits of a powerful and vibrant online presence and meet your conversion goals.
Are you able to keep up with your content calendar, or do you find yourself falling off track?