In a partnership with the Anguilla Hotel and Tourism Association (AHTA), Booking Success hosted a seminar on hospitality marketing trends at the Anguilla Community College, on Wednesday, July 24th. Attendees included hotel owners, general managers, marketing managers, and other hospitality professionals.
The seminar was well visited and featured a presentation by Mr. Alexander Galarraga, Partner & Lead Strategist at Booking Success. The presentation focused on hospitality marketing trends and provided insights on how accommodations can use proven online marketing strategies to ensure high occupancy year-round, increase direct bookings and lower their OTA commissions.
"Even the best marketing manager will never be an expert in all areas"
“Hospitality marketing encompasses a huge array of topics, skills, and strategies. You might have the best marketing manager in the world, but he or she will never be an expert in all areas,” says Galarraga. “Our international team consists of driven experts each with their own expertise areas and strengths. Together, we help our clients reduce their OTA commissions by driving profitable direct bookings using our proven strategy.”
"Anguilla – the island, the product – is great"
Mrs. Gilda Gumbs-Samuel, Executive Director of AHTA, adds: “The presentation by Mr. Galarraga was informative and engaging. Participants were keen to raise questions and share their views. Anguilla – the island, the product – is great. We need to enable our hotels and resorts to thrive and our tourists to have the very best experience every time they visit our island. I believe that Booking Success has the skills and expertise to help us do that.”
"Anguilla could benefit from the expertise of Booking Success"
Mr. Rolf Masshardt, General Manager of Carimar Beach Club, was one of the attendees: “As the battle for guest ownership continues between hotels and OTAs (online travel agents), I strongly believe that the hotel sector in Anguilla could benefit from the expertise of Booking Success. I found this seminar very informative and enlightening.”
Did we miss you at our seminar? Visit our process page to learn more about our services, or contact us to get in touch. Would you like us to be part of your event? We are always looking for conferences and seminars where we can share our knowledge and expertise on hospitality marketing. Contact us to see how we can work together or check our agenda for our scheduled trips in the Caribbean.